VMware Helps Retailers Transform Consumer Experiences by Modernizing and Mobilizing IT

Today, VMware, Inc. has (NYSE: VMW), a world leader in cloud infrastructure and business mobility, today sees a number of customers using VMware technology to modernize data centers. strengthen the digital workspace and transform networks and security.

Adopt a multi-cloud strategy to improve the customer experience
The rapid pace of changes in retail computing suggests that well-known brands are rethinking their IT strategies and seeing the cloud as a way to speed up delivery. VMware helps create a shared technology base to meet digital and in-store needs to create a connected retail environment.

DFS, the largest furniture manufacturer in the UK, strives to provide customers with the best shopping experience both in the store and online. With over 50% of its website traffic via a mobile device, the retailer said it wanted the infrastructure needed to increase the site's uptime and improve the customer experience. In addition, DFS needed a solution that could bend during periods of high customer demand - such as the "Guaranteed by Christmas" and the second Christmas Day delivery period - rather than having to manage an environment at full capacity around the world. year.

The customer has chosen to move to a scalable, cloud-based infrastructure via Rackspace Private Cloud, made possible by VMware. With this VMware Cloud Verified solution, the retailer said it can handle the peaks of online traffic year-round by expanding the existing infrastructure where necessary, using VMware's multi-cloud approach.

"VMware is unparalleled in the hybrid cloud space, so we knew we could rely on its technology - we've been using virtualization solutions for many years, but the ability to leverage what we built internally with an infrastructure." It was an excellent prospect, "said Russell Harte, CIO, DSI." VMware's hybrid cloud technology moved exactly where we needed it, thanks to the multi-cloud solution that allows us to manage only a VMware environment, but also cloud from other suppliers. VMware-based multi-cloud environment has changed the way we manage IT. "

Enable digital workspace to improve customer engagement
Today's consumer wants practical, frictionless experiences - always and everywhere. At the same time, retail and consumer brands must monitor and collect data and offer solutions that enable customers to make smarter, real-time purchasing decisions in response to behavior. VMware's digital workspace solutions help customers improve the delivery of applications and infrastructure to mobile devices, helping to increase customer engagement and improve mobile device experience.

Royal Caribbean, one of the largest cruise lines in the world, uses VMware AirWatch to manage mobile devices used by employees on both ships and on shore. In addition to traditional device management, Royal Caribbean's IT team uses AirWatch to deploy live applications to workers' devices, wherever they are in the world.

"To provide our customers with the best possible experience on board, our crew members need transparent and secure access to certain applications," said Jorge De La Cruz, Apple Architect, Information Technology, Royal. Caribbean International. "With AirWatch we can implement applications based on the department, title or location of an employee, so that they have access to the tools they need, where and when they want.

Transform the network and security
In December 2017, VMware acquired VeloCloud, the market leader in Cloud-Delivered SD-WAN. This solution helps retail organizations to deploy flexible, flexible, scalable and secure branch networks. Retailers can also cross the borders between digital retail and physical environments to provide a complete, secure and high-quality customer experience. VeloCloud SD-WAN can help customers achieve PCI certification, including Attestation of Compliance (AoC), enabling retail customers to accelerate their PCI audit process. Centralized visibility and management via VeloCloud Orchestrator

Maintaining network-wide connectivity with continued availability to support in-store and online transactions is a priority for Brooks Brothers, the oldest clothing retailer in the United States. When it's time to update its network to support future growth, the organization said it was turning to VeloCloud SD-WAN.

"With VeloCloud SD-WAN, we are now able to extend the Brooks Brothers footprint to all geographies and allow all sites to have the same network access, regardless of location." explains Manny Stergakis, technical architect. "VeloCloud Cloud-Delivered SD-WAN has enabled the modernization of our global distribution network with secure and reliable migration and access to cloud applications, simplified deployments and WAN management, and reduced operating costs to deliver our top-of-the-line customers. range. a world class shopping experience. "