VMworld begins at the Moscone; VMware calm the faithful?
During VMworld last year, the big news was the sponsor of the VMware conference announcing partnerships with major companies such as Dell to introduce two virtualization products companies.But in July, VMware suffered a setback when Hewlett-Packard fell into an agreement in October to bring the Evo VMware rail technology with an HP system.
"We thought it was very interesting and well intentioned, but when we look back a year later, there was simply no real market traction," said Joe Skorupa, a center of convergence data analyst with research firm Gartner.
VMware is a technology that enables multiple operating systems and applications running on the same server at the same time create "virtual machines." This type of virtualization, different from cloud technology, companies can save money by reducing the hardware they should buy.
As the 12th annual VMworld Sunday begins at the Moscone Center, the pressure is on to show sufficient improvements VMware Evo Rail, and related to, but not yet released product called Evo Rack, to appease the expected 23,000 faithful.
"The products were of good quality from the perspective of vision, but do not compare favorably, and unfortunately ended startups to be less committed to VMware galvanizing" Skorupa said. "This is where people who have demonstrated a commitment to you is obtained. So get up and demonstrate their commitment to them."
VMware plans to increase attendance of nearly 10 percent from last year's show, a technical showcase for customers and partners in the enterprise software company in Palo Alto. The main show from Monday to Thursday, but several pre-conference and a reception Sunday evening events.
The conference, which attracts IT leaders from 89 countries will occupy the three main buildings at the Moscone Center in San Francisco, with around 200 other events in hotels around the convention center.
VMware creates systems that allow employees to work from virtually any device. The company has benefited from increased cloud computing, but VMware's products go beyond the cloud to provide technical backbones that enable workers to access the operating system and other programs outside their workstations.
To put virtualization in simpler terms, Victoria Rege, executive Santa Clara giant Nvidia graphics chips, said one of his clients recently reminded to leave the birthday party of her young children when a customer requested a modification Late design.
"I had to drive back to the office, open the computer, load the template, make the change and hit save," Rege said. "It could take hours to make a small change. Now you can connect, enter a virtual office and work from anywhere."
Rege, director of marketing and global product for Nvidia, said his company plans to show their own virtual desktop products with Tower of Power, a battery monitor that could cover the length of 1½ football fields.
The conference theme this year is "ready for anything", an intentionally vague slogan that is supposed to highlight how mobile devices and virtual IT environments are driving rapid changes in the business world.
"Virtualization is deeply penetrates the organizations," said Robin Matlock, director of marketing at VMware. Many companies, he said, "suffer significant changes."
lthough not want to reveal details, Matlock said VMware will have ads on "what we do to support hybrid cloud computing", which is a mixture of private and public services cloud.
The conference also included an expanded women VM program specifically for women, who are far outnumbered by men in the conference.
"We want to be more inclusive," Matlock said. "We want women to feel like this is a great place to come to their technical knowledge."
